Shubham Mittal

Unlearn & relearn. Learning to get better at getting better.

Accountable for Product Vision, Strategy & Development of 0 -> 1 MVP Products for FTL/PTL services with visibility & control as objectives. Assigned DRI for M&A Integration & Change Management of 4tigo resulting in a controlled revenue stream of ~INR 70 million & savings of ~INR 500K per month.

Part of marketing product team with ownership focus on Traffic to Signups/Logins conversions (5.6% -> 7.7% & Time Spent by 75% (40s -> 70s)) of 10M unique visitors across ~4k webpages via growth experiments on navbar & social proofing. Saved upto 10 hrs/week bandwidth of front-end developers with the improvements in CTA Management Tool.

Build analytical systems for Ops Team (First, Mid & Last Mile) leading to ~10% growth in Delivery % in FY20-21. Driven Price Engineering, Cost Negotiations & Competition Analysis to reduce Cost Per Shipment (CPS) by 11-12%. Conceptualized & managed the launch of new initiatives like B2B, FM Aggregation & Cost Restructuring.

Conducted exploratory & prescriptive analytics for market-leading companies like Coca-Cola, Fonterra, & Pidilite. Participated in the shortlisting of 120/300+ CCD stores for Coca Cola in an estimated INR 8 Billion M&A.

Generated INR 3.6Lacs ($4.5k) revenue with 32.5% profit margin within 20 days sale period by capturing 38% market share. Set-up an online store (on FB), booking system (on Google Forms) & payment gateway (on PayU) to fulfill the convocation-attire need at IITK's 51st Convocation.

Learning revenue-led growth with keen interest on brand-led.

Minor in Industrial & Management Engineering (MBA)